It is already seeking to strengthen the collaboration by introducing Asos click-and-collect services to Nordstrom stores.
The Asos arrangement represents Nordstrom’s the first tie-up with another retailer, and both parties are keen to explore further avenues of mutual interest.
Under the terms of the deal, Asos will retail operational and creative control, while Nordstrom will use its footprint to build up awareness of the various brands among American shoppers. This investment will help drive the growth of these brands globally, setting the stage for Nordstrom and ASOS to sit alongside a new wider strategic partnership. Nordstrom is taking its relationship with Asos to the next level. Additionally, its online market attracts almost two billion visits per year. The US retailer is already acquainted with Topshop, being the first American retailer to offer the UK brand’s wares to the market. Learn all about our partnership with ASOS and how we have opened a new concept store in LA that features ASOS product. Nordstrom has a strong physical presence in the US and Canada, with more than 350 stores. The deal focuses on raising awareness of the Topshop, Topman, Miss Selfridge and HIIT brands. The financial details of the deal have not been divulged, Strong North American presence Online retailer Asos has formed a joint venture with US multi-channel retailer Nordstrom to boost awareness of its key brands in Canada and the USA.
0 kommentar(er)
